Our Story
Born in Malaysia. Raised on street food. Passionate about sharing the authentic side of our home with you.
Meet Pauline, Our Founder
Our Journey
Simply Enak Founded
Pauline launches the first authentic food tours in Penang and Kuala Lumpur
100+ Happy Guests
Word spreads through travel communities. We expand to Melaka tours.
Featured by National Geographic
Our tours recognized for authentic cultural experiences and vendor relationships.
500+ Tours Conducted
Licensed guides join the team. We refine our small-group philosophy.
Adapting & Surviving
Pivoted to support local vendors during challenging times.
1,000+ Happy Guests
14 years strong. Still walking the same markets, sharing the same passion.
Our Philosophy
Unscripted & Human
We don't do canned jokes or rehearsed speeches. Our guides are licensed professionals, but they talk to you like friends: sharing real stories, not scripts.
Slow Travel
We walk. We pause. We take the time to appreciate the details: the architecture, the smells, the sounds of the neighborhood.
Support Local
We exclusively visit family-run businesses. Your tour fee directly supports the heritage keepers of our food culture.
Meet the Team
Simply Enak is a small, passionate team. We're all licensed with Tourism Malaysia, but more importantly, we grew up eating at these same stalls. We know the vendors by name, the neighborhoods by heart, and the stories behind every dish.
Pauline
Founder & Lead Guide
Pauline
Founder & Lead Guide
Danny
Licensed Guide
Danny
Licensed Guide
Wei Shen
Licensed Guide
Wei Shen
Licensed Guide
Ronald
Licensed Guide
Ronald
Licensed Guide
Maarten
Partner
Maarten
Partner
See Us in Action
Let's Eat Together
Join us for your next Malaysian adventure. Small groups, real neighborhoods, unforgettable stories.